Our Story

“I have found that if you love life, life will love you back.” 

Lily Samii, entrepreneur and creator of The Gratitude List® - The Gratitude List Journals




The gratitude list by Lily samii about our storyElevate Who You Are

As a citizen of the world, I was inspired to create a universal tool of happiness that is fit for the world we live in today and the future: beautiful and sustainable. When you travel, you feel inspired. The Gratitude List® takes you on a journey to self-love, with a unique sense of adventure and originality. The Gratitude List® elevates who you are and helps you become who you want to be. 

Be The Change

As a purpose-driven brand, The Gratitude List® has a deep commitment to be an unstoppable force for good. The Gratitude List® is a vehicle to create change for people, for communities, and for the planet. With a strong ethical standpoint, we value beautiful design, challenge the status quo, and make a difference in the world. 




“We value beautiful design, challenge the status quo, and make a difference in the world.” 

Social Sustainability

With a global community of over 40.000 fans, we are committed to be operating a responsibly and sustainably. The Gratitude List has earned the “Planet Earth labeling” with the title “Forest Friendly” at Selfridges & Co in London. The Gratitude List brings you the irreplaceable pleasures of high-quality, innovative, sustainable stationery.

The Gratitude List stands to:

  • Be Ethical: The Gratitude List® is handcrafted in small batches. We ensure the production, manufacturing, packaging, and shipping are conducted in the best way.
  • Give Back: We intentionally and consciously make our business a force for good, and plan to donate The Gratitude List® to organizations we believe in, as part as our upcoming ‘Get One, Give One’ program coming in 2025. Stay tuned!

Our team has a commitment to creativity, sustainability, and entrepreneurship but hope our success lies at keeping you, our customer, at the heart of everything we do.