Our Story

“I have found that if you love life, life will love you back.” 

Lily Samii, entrepreneur and creator of The Gratitude List® - The Gratitude List Journals




The Gratitude List journals by Lily SamiiElevate Who You Are

As a citizen of the world, I was inspired to create a universal tool of happiness that is fit for the world we live in today and the future: beautiful and sustainable. When you travel, you feel inspired. The Gratitude List® takes you on a journey to self-love, with a unique sense of adventure and originality. The Gratitude List® elevates who you are and helps you become who you want to be.


Be The Change

As purpose-driven brand, The Gratitude List® has a deep commitment to be an unstoppable force for good. The Gratitude List® is a vehicle to create change for people, for communities and for the planet. With a strong ethical standpoint, we value beautiful design, challenge the status quo, and make a difference in the world. 


“We value beautiful design, challenge the status quo, and make a difference in the world.”


Social Sustainability

With a global community of over 30.000 fans, we are committed to operating a modern and responsible business. The Gratitude List has earned the “Planet Earth labelling” with the title “Forest Friendly” at Selfridges & Co in London. The Gratitude List brings you the irreplaceable pleasures of high-quality, innovative, sustainable stationary.

The Gratitude List stands to:

  • Be Ethical: The Gratitude List® is handcrafted in small batches and printed on ​100% recycled paper to keep a ​light carbon footprint. We ensure the production, manufacturing, packaging, and shipping is ethical and sustainable.


  • Give Back: We intentionally and consciously make our business a force for good, and donate The Gratitude List® to organizations we believe in, as part as our upcoming ‘Get One, Give One’ program. Stay tuned!


"Our team has a commitment to creativity, sustainability, and entrepreneurship but hope our success lies at keeping you, our customer, at the heart of everything we do."