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    Our Story

    “I have found that if you love life, life will love you back.” 

    Lily Samii, entrepreneur and creator of The Gratitude ListÂź

    Elevate Who You Are

    As a citizen of the world, I was inspired to create a universal tool of happiness that is fit for the world we live in today and the future: beautiful and sustainable. When you travel, you feel inspired. The Gratitude ListÂź takes you on a journey to self-discovery, with a unique sense of adventure and originality. The Gratitude ListÂź elevates who you are and helps you become who you want to be.

    Be The Change

    As purpose-driven brand, The Gratitude ListŸ has a deep commitment to be an unstoppable force for good. The Gratitude ListŸ is a vehicle to create change for people, for communities and for the planet. With a strong ethical standpoint, we value beautiful design, challenge the status quo, and make a difference in the world.

    “We value beautiful design, challenge the status quo, and make a difference in the world.”

    The Gratitude ListÂź is available online and in a selection of stores, including at Selfridges & Co in London.

    Social Sustainability

    With a global community of over 30.000 fans, we are committed to operating a modern and responsible business. The Gratitude List has earned the “Planet Earth labelling” with the title “Forest Friendly” at Selfridges & Co in London. The Gratitude List brings you the irreplaceable pleasures of high-quality, innovative, sustainable stationary.

    The Gratitude List stands to:

    • Be Ethical: The Gratitude ListŸ is handcrafted in small batches and printed on ​100% recycled paper to keep a ​light carbon footprint. We ensure the production, manufacturing, packaging, and shipping is ethical and sustainable.


    • Give Back: We intentionally and consciously make our business a force for good, and donate The Gratitude ListŸ to organizations we believe in, as part as our upcoming ‘Get One, Give One’ program. Stay tuned!

    Our team has a commitment to creativity, sustainability, and entrepreneurship but hope our success lies at keeping you, our customer, at the heart of everything we do.

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