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    Our Story

    “I have found that if you love life, life will love you back.” 

    Lily Samii, entrepreneur and creator of The Gratitude List®

    Elevate Who You Are

    As a citizen of the world, I was inspired to create a universal tool of happiness that is fit for the world we live in today and the future: beautiful and sustainable. When you travel, you feel inspired. The Gratitude List® takes you on a journey to self-discovery, with a unique sense of adventure and originality. The Gratitude List® elevates who you are and helps you become who you want to be.

    Be The Change

    As purpose-driven brand, The Gratitude List® has a deep commitment to be an unstoppable force for good. The Gratitude List® is a vehicle to create change for people, for communities and for the planet. With a strong ethical standpoint, we value beautiful design, challenge the status quo, and make a difference in the world.

    “We value beautiful design, challenge the status quo, and make a difference in the world.”

    The Gratitude List® is available online and in a selection of stores, including at Selfridges & Co in London.

    Social Sustainability

    With a global community of over 30.000 fans, we are committed to operating a modern and responsible business. The Gratitude List has earned the “Planet Earth labelling” with the title “Forest Friendly” at Selfridges & Co in London. The Gratitude List brings you the irreplaceable pleasures of high-quality, innovative, sustainable stationary.

    The Gratitude List stands to:

    • Be Ethical: The Gratitude List® is handcrafted in small batches and printed on ​100% recycled paper to keep a ​light carbon footprint. We ensure the production, manufacturing, packaging, and shipping is ethical and sustainable.

    • Give Back: We intentionally and consciously make our business a force for good, and donate The Gratitude List® to organizations we believe in, as part as our upcoming ‘Get One, Give One’ program. Stay tuned!

    Our team has a commitment to creativity, sustainability, and entrepreneurship but hope our success lies at keeping you, our customer, at the heart of everything we do.

    The Gratitude List is published by New Art Persan SPRL with BCE/TVA: BE0425085177 located at avenue de la Colombie 7, 1000 Brussels. Contact:

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